World’s
Fishing Fair

World’s Fishing Fair was a company-wide Bass Pro Shops initiative spanning retail, digital, print and live event environments. Another manager and I led a small but mighty team of designers through a compressed planning and production schedule. Our work covered nearly every event touchpoint, connecting audience strategy with the experience of arriving, navigating and participating in the fair. I directed creative across retail and concert environments, wayfinding, print and promotional materials, with my team also responsible for customer and staff apparel.