Chick-fil-A / Creative Direction
Campaigns & Social Content
Creative leadership across campaigns, local markets and digital channels.

I led our agency’s creative partnership with Chick-fil-A, setting the direction for a broad range of campaign and promotional work. Working directly with the brand’s internal creative team, I guided a small agency team across seasonal signage, regional and sports promotions, social and mobile-app content. My responsibility was to shape the creative, lead its development and maintain a consistent standard from the initial brief through final delivery.
My role
Creative Director
Client partnership · Team leadership
Context
Agency partnership
In-store · Social · Digital
01 / Signage & in-store
Product and seasonal creative




04 / Billboards
Promotional creative




05 / Digital
Web imagery and devices




06 / Local promotions
Sports partnerships and local offers









03 / Social content
Seasonal offers and brand moments