Design & art direction
At PlayStation, I developed concepts and designed launch creative for first- and third-party game titles, working across packaging, retail, digital and events. Below is a selection of the games and campaigns I helped bring to market.
- My role
- Senior Concept Designer
- At PlayStation
- September 2017–July 2019
Selected PlayStation work
Concept design · Art direction
Death Stranding
My contribution
As lead designer for Death Stranding within PlayStation’s creative team, I was responsible for our department’s marketing creative across packaging, retail, digital and events. Working with the game’s existing key art, I designed materials and reviewed and approved work across the project to maintain a consistent visual direction. Alongside this broader work, I was one of a small group of designers developing concepts for the Limited Edition PS4 console. Hideo Kojima of Kojima Productions personally selected my concept for the console that went into production.
Launch · Retail · Campaign
Call of Duty: Black Ops 4
My contribution
As lead designer for Call of Duty: Black Ops 4 within PlayStation’s creative team, I developed launch, retail and promotional creative across print and digital formats. My work carried the game’s visual identity across event graphics, in-store displays, email and social, maintaining a consistent presentation throughout the launch materials.
Packaging · Promotional design
God of War
My contribution
Supporting the lead designer on God of War, I took on overflow creative requests across packaging, retail and events, including localized materials for international markets. Working with the game’s existing assets, I adapted the creative across posters, pack artwork and in-store displays. The work also included collaborative exploration of interactive event standees, shown below as unproduced concepts.
Event standee concepts
Unproduced concepts combining game assets and stock imagery to explore an interactive event installation.
Packaging · Retail · Campaign
Monster Hunter: World
My contribution
As principal designer for Monster Hunter: World within PlayStation’s creative team, I designed the Limited Edition console packaging and the full suite of supporting collateral and in-store signage. My responsibility was to carry the game’s visual identity across packaging and retail, creating a consistent presentation throughout the launch materials.
Packaging design
PlayStation Classic
My contribution
I designed the U.S. packaging for PlayStation Classic, a compact return to the original console with a library of preloaded games. With the hardware already developed, my focus was on presenting the product and its familiar PlayStation identity through the packaging.
Packaging · Retail · Launch creative
The Inpatient
My contribution
As principal designer for The Inpatient, a PlayStation VR title, I was responsible for all marketing collateral across packaging, retail and launch materials. My role was to carry the game’s visual identity across each execution, maintaining a consistent presentation from the packaging to in-store signage and event graphics.
Packaging design
Bravo Team
My contribution
As lead designer for Bravo Team, I developed packaging for the game and its PlayStation VR Aim Controller bundle. My work carried the game’s visual identity across the jewel case, disc and bundle packaging, maintaining a consistent presentation across formats.
Selected work
Additional Work
My contribution
Alongside my lead-design assignments, I contributed to a range of PlayStation campaigns, packaging and retail projects. This included PlayStation VR promotional materials and packaging, support for the Latin American Spider-Man console packaging, and work with the lead designers on Call of Duty: WWII and Star Wars Battlefront II creative. The selection also includes Band of Colors controller campaign concepts that did not go to market.
