A fresh look for
small business

I directed the creative refresh of Amazon’s small business content, balancing a new visual expression with continuity across an established brand system. The This Is Small Business podcast anchored the engagement, with related work extending to Founders Table, Small Business Academy and branded digital imagery. I led three designers, setting the overall direction and guiding the integration of existing artwork and new concepts. Through regular reviews with Amazon, I maintained a consistent creative approach across the team’s work, from concept development through handoff.